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Eye on iMedia

Take Advice to Heart and Look to the Future

By Lindsey Huston, iMedia class of 2012

My classmates and I are in week eleven of fall semester and, although my mind is cluttered with all I have left to do in the semester, I find myself even more excited about all that’s ahead in the iMedia program. Outside of my course work this semester, I’ve had a gamut of other things to plan and contemplate. Dr. Copeland spoke recently about next semester courses. I’m looking forward to my fly-in to Reykjavik, Iceland, where seven classmates and I will work with The Citizens Foundation during the month of January. Also, several area professionals have take the time to give me career advice, reminding me of my passions and goals I’m working towards.

Although it’s important for my classmates and I to submerge ourselves in our course work for the year that we’re iMedia students, it’s also important to remember the relevance our new skills will have in our future careers. This is why I’m thankful for the insight I’ve received from area professionals during this semester, because seeing their passion has driven me to find my own niche in the field of interactive media.

Bettina Johnson

As Maggie mentioned in her blog two weeks ago, Bettina Johnson graduated from the iMedia program in May of 2011. She happily found a place at Pace Communications in Greensboro the summer after graduation, working as an interactive content editor and online community manager. I was lucky enough to discuss her time as an iMedia student and her career during an informational meeting we had back in September. Bettina initially interested me, because her undergraduate degree, from Elon, was in journalism. As someone interested in writing, I was curious as to how Bettina transitioned her skills from traditional journalism to working in the field of Interactive Media.

After working for print news, at the Gaston Gazette in Charlotte, and in web development, at Newfangled Web Factory in Carrboro, Bettina decided to add to her digital skills by returning to Elon to get her MA in Interactive Media. I was struck by Bettina’s openness and enthusiasm for her career. She shared, “It’s great to have a job you enjoy and put all your energy into!” Bettina took advantage of her time as an iMedia student, and it’s inspiring to see someone with similar interests as me doing what they love.

 

Ryan Helmstetler

I met with Ryan Helmstetler in October. When Ryan was an undergrad, he had plans of becoming an accountant. He realized his passions fell elsewhere, however, and he is now an account executive for Texas Pete at The Sales Factory in Greensboro. Ryan loves his job as an account executive, because it enables him to “touch every piece” of the Sale Factory’s relationship with Texas Pete and he is able to travel. Curious about advertisement agency life, I was thankful to hear a perspective from work at a smaller agency.

The atmosphere at the Sales Factory was both lively and intimate, and it was beneficial to hear the pros and cons of working for small and large agencies. Ryan also discussed social media strategy, and specifically how beneficial Facebook is to Texas Pete. In 2009 the Sales Factory launched a Facebook campaign with 10,000 samples distributed through Facebook engagement ads and the Texas Pete Facebook page. The Sales Factory projected the samples to be distributed over four weeks, but the campaign gained so much popularity the samples were gone in six days. Ryan emphasized, “You can’t generate sales without research.” It is clear to me that the Texas Pete Facebook campaign was well researched, and that Ryan is passionate about his job. Interested in advertising, I am thankful to have received insight into the world of an advertising agency.

  

Jessica Byerly

Two weeks at ago, Jessica Byerly discussed with me all she does at G-Force Marketing Solutions in Greensboro. Jessica is a digital marketing strategist who considers herself somewhat of an anomaly. Although she is the often viewed as an IT resource at G-Force, she happily lives on a farm with her husband and child and is passionate about both farm animals and Twitter. I was pleasantly surprised to get the chance to hear from someone living out multiple passions, both in lifestyle and career, and I got to see first hand the time she puts into account analytics.

Similar to my interest in Bettina’s journalism past, I was curious when listening to Jessica’s story because she transitioned from a career in traditional, print journalism into a career in digital technology and analytics. Jessica loves her job, and is persistent in keeping up with her field that is “constantly changing”. She describes her main responsibility at G-Force as dealing with numbers, and she showed me the pages and pages of reports she produces to confirm the best return of investment for clients, in regards to how G-Force is marketing their brand. Jessica told me, “There has not been one morning I have woken up and not been excited to come into work at G-Force.” This is the kind of passion I’m looking for in a career, and it has been refreshing to hear from so many individuals passionate about their careers in interactive media.

As we are now in November, my classmates and I look ahead to final semester projects, papers, etc. However, it’s important to look even further ahead. Although we should live consciously in the moment, in order to soak in as much as we can from iMedia, I also can’t help but to have hope for a future career, using my skills from iMedia, that is as fulfilling as the careers of the professionals I’ve received insight from during this past semester.

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About lindseyhuston

I'm a strategic thinker with an eye for design. A recent graduate of Wofford College, my liberal arts background in Philosophy and English provided me with extensive writing and analytical skills. I’m adding to my skill set at Elon University learning as an MA in Interactive Media student. Teachable, driven, with an affinity towards networking, I hope to utilize my skills in a career in advertising and interactive design.

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