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Visual Aesthetics

High Precedence for a Film Flop

A Response to http://www.watchthetitles.com/

Analyzing title sequences on Forget the Film, Watch the Titles made me stop and think of all the people, job titles, programs, and skills involved in producing a short film sequence that sets precedence for the rest of the film. Looking through the title sequences receiving praise on this site, I was amazed how many films I didn’t recognize. Some of these films may not have been huge hits in the box office, but I could see the days spent on storyboards, Final Cut-like software, and After Effects just to produce three minutes of film capable of grabbing the attention of a film’s audience.

An example of this is the movie Cats and Dogs: The Revenge of Kitty Galore released last year. The subtitle below the title sequence video reads that the film, “…left most critics unimpressed (METACRITIC) score 30/100, which could explain why the title sequence, made by Imaginary Forces, undeservedly slipped past everyone’s radar. Well, almost…” Although I’d never heard of the film, and it clearly did not have great reviews, the title sequence is well done for a children’s film.

The 3-D animation is grabbing, and the visuals often directly correlate with the lyrics in the song playing “Get This Party Started”. High energy jumps from the graphics and the music, and I can see how this would appeal to the target audience of the movie. Although the movie may have been a flop in the eyes of critics, it’s interesting to examine the title sequence as a separate art, worthy of critique.


About lindseyhuston

I'm a strategic thinker with an eye for design. A recent graduate of Wofford College, my liberal arts background in Philosophy and English provided me with extensive writing and analytical skills. I’m adding to my skill set at Elon University learning as an MA in Interactive Media student. Teachable, driven, with an affinity towards networking, I hope to utilize my skills in a career in advertising and interactive design.


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